Dalí Alive
Immersive Multi-Sensory Exhibition
at The Lume – Colorado
Grande Experiences
Designing the Dalí Alive exhibition / environmental / publication creative
with a contemporary approach in mind.
He was a trickster, a showman on a grand scale. The sense of play and wonder for the exhibiton was developed through optical illusions (tricks to the eye). These elements tell the story of the artist and is the key part of the visual language.
Visual Language
Art Direction
Style Guide
Print
Publication
Signage / Environmental
Exhibition & Publication
All images courtesy of Grande Experiences and The Dalí Museum.(Early visualisation and concept stages show more creative exploration, of the look and feel for the entry, through to the main educational area, through colour from Dalí's key works, to playing with warped / melting-like surreal / optical illusion shapes based off the egg and eye symbol).