Leaders in Law
Law Institute of Victoria
The new campaign, Leaders in Law is a focus on people and community, that will build new relationships and to re-engage with renewals of
memberships.
The brand identity in its block /
tab form is adaptable like the community.
The expandable key messaging reflects the features the institution provides to their community, shown through bold messaging reinforcing their place in the legal sector.
Photography-lead, the art direction leads with community-facing members, showing a softer / approachable focus, where at times the legal sector can seem quite hard and direct. Leaders in Law are driven to help others, to make the world a better place.
Campaign
Copywriting / Key Messaging
Art Direction
Photography
Print
Digital
Website
Publication
Campaign