The Devil’s Draught
Brief by The Brief Club
Deep in the mountainous caves of Melbourne's ranges, something stirred. Local, organic fruit — orchard plums, blood oranges, wild lemons — was left to ferment in the dark, infusing with the spirit of the caves themselves.
What emerged wasn't just beer. It was born, mischievous and half-formed, torn-paper devils with a single wandering eye and a taste for sin. Each one carries the flavour that made it: Sinful, Damned, Wicked. This is The Devil's Draught — craft beer with a creation myth.
Black embossed foil on the cans contrasts against the bold colour palette.
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Brand, Packaging & Campaign