VOriginals Choc Fudge
Choc Top
Hive
The creative campaign for the VOriginals new Choc Top, Choc Fudge flavour and packaging has a subtle nod to the upcoming Wonka film, creating a sense of wonder
and excitement about the new flavour.
The hero photography, illustration and colour palette, showcases two campaign tier's, promoting both the launch of the new fudgy flavour, as well as a ‘candy land’ world where this fudgy flavour lives.
The campaign explores the 'candy land' world and plays on ‘Wonka’s’ world of whimsy, wonder and wildness that describes the qualities of the fudge and flavour
in the Choc Top range.
Campaign
Copywriting
Illustration
Print
Packaging
Digital
Campaign & Packaging