WodenGreen
Hoyne
A welcomed change from its competitors, WodenGreen has a playful language and design (illustrations by Vanessa Wright) capturing the communities warmth and energy in the heart of the valley.
Having designed the creative across all print, digital, map illustration and display signage, I worked closely with the broader team to capture the key selling points of
the development.
The design presents the illustrations into
the WodenGreen natural world, focusing on amenity. They're made up of ‘mini scenarios’ – to use individually and to use elements separately in amongst photographic scenes (ie. people, trees).
Campaign
Print
Digital
Map Illustration, Graphs / Charts / Diagrams
Signage / Environmental
Experiential – Display Suites
Website
Publication
Brand Campaign
Copywriter – Jaclyn Paltos, Art Director – Elliot Pearson, Design Creative – Natalie Kazakis