Year Beginning Meeting
Officeworks
Win the Future Together brought together wilam, CFC and store leaders, showcasing FY24 achievements and the FY25 plan, led by Managing Director Sarah Hunter and the OLT. The event also featured guest speakers and trade stalls with key brand and product partners.
The brand identity uses modular symbols and building blocks to represent key areas
of the business (Learning, Evolution, Celebration, Officeworks)—as flexible elements that adapt across assets and reflect forward momentum in a bold and energetic way as we move further into the tech space. There were two tiers of the brand; YBM branding and Partner Award branding.
Brand Identity
Visual Language
Style Guide
Campaign
Print
Digital
Illustration
Templates
Signage / Environmental
Brand & Campaign